Cradle to Cradle: Implementation in practice
Through the progressing digitalisation and the implementation of a Circular Economy, which is largely based on the Cradle to Cradle principles, a market transformation will take place within the upcoming years, in which economic growth is increasingly decoupled from resource consumption. This will include technical aspects such as modular product design, new recycling methods and innovative eco-design, but also new logistics concepts, product traceability and alternative business models up to legal requirements.
Our work with the Cradle to Cradle design concept is a unique feature, which covers the entire range of process and product development. Thereby we can offer companies the needed tools for upcoming challenges, for example by analyzing the transformation potentials of companies and by evaluating products and materials regarding their compatibility for the bio- and technosphere.
Cradle to Cradle is acknowledged as an essential driver for the Circular Economy and for achieving eco-effectiveness rather than eco-efficiency.
Towards a business transformation
The implementation of Cradle to Cradle needs to take place on several levels:
Cradle to Cradle is about rethinking existing products and to question the status-quo. Products can be optimized or redesigned to be beneficial instead of being eco-efficient and less bad. To promote change, innovations on product level are needed.
Motivated employees are the most important driver to promote progress. Since a business transformation can affect many processes within company, e.g. production processes or energy use, the overall strategy needs to be carried by employees who support the Cradle to Cradle approach.
Stakeholders along the supply chain must be involved in the transformation process, ranging from suppliers to logistic partner up to the customer buying the final product. To implement circular processes, input materials must be defined and potential take-back systems established.